the american college student doll

in freshman year of college, i designed the packaging for a doll addressing some common stereotypes that are put on american college students.

i wasn’t super happy with my initial design and so in my senior year i decided to redesign the product. i wanted to stick to the stereotypes idea but refine the packaging more and make the text more “cringe-y marketing place that doesn’t know a thing about ‘kids these days’.”

original design

redesign